Brand strategy & governance
Positioning, architecture and governance frameworks that hold together across complex, matrixed organizations, and keep working long after the engagement ends.
Larson Meridian is a boutique advisory practice helping business leaders align brand, marketing, reputation and social impact, particularly through moments of growth, transformation and change.
Every engagement is scoped around what your organization needs right now, not a fixed retainer or a playbook recycled from the last client.
Positioning, architecture and governance frameworks that hold together across complex, matrixed organizations, and keep working long after the engagement ends.
Continuity planning that protects equity and keeps customers with you through acquisitions, divestitures and restructuring, instead of losing them in the handoff.
Purpose strategy and giving programs that turn culture into a competitive advantage, and reputation into something stakeholders will defend publicly.
Embedded senior marketing leadership across paid, earned and owned, the expertise and accountability of a full-time CMO without the overhead of one.
Solutions designed to make an impact now, and keep creating value over time.
A governance model that keeps working long after the project wraps, built to guide brand stewardship enterprise-wide, not just serve the immediate brief.
Brand and marketing continuity that turns an acquisition into expansion, protecting equity and keeping customers through the transition instead of losing them in it.
Integrated work that moves awareness, consideration and favorability, not just impressions on a dashboard nobody reads past the quarterly review.
Culture and purpose programs that produce results leadership can point to, not just internal goodwill that evaporates when priorities shift.
Large consulting firms assign a partner to win the engagement, then hand execution to a rotating team of associates who learn on your budget. Frameworks get recycled. Accountability gets diffuse. The senior thinking that sold you the engagement rarely leads it.
Larson Meridian is structured differently. The practice brings senior advisors who have led this work at enterprise scale: brand refreshes, $100M+ integrations, programs that enrolled tens of thousands of employees. The same expertise that wins the engagement leads it through to completion.
Begin a conversation →A short conversation to understand where you're headed, and whether Larson Meridian is the right fit for that moment.